When the Academic Dean of Oxford High School, Pam Fine, discovered the show was working on a second season, she proposed the Michigan school release a counter campaign called 13 Reasons Why Not.
According to Assistant Superintendent Denise Sweat, the program is meant to address the issues of bullying and suicide in the school district, which is still coping with the loss of student Megan Abbott who committed suicide in 2013 just weeks before the end of the school year.
The 13 Reasons Why Not campaign, created by Oxford High School staffers and the Bully Buster leadership class, began May 1. Within the first week, according to an article by ABC, 1,800 students heard stories about body shaming, poverty, being told to kill themselves, feeling unwanted, trouble at home and more.
Click HERE to read more about the 13 Reasons Why Not campaign.